Personal HQ
Where everything finally connects.
Your second brain and AI Chief of Staff,built around how you think, decide, and operate.
See it in action
What It Is
A personal operating system
Executives, founders, and top performers all have someone doing this for them, keeping them organized, prioritized, and moving forward.
Why shouldn't the rest of us have that kind of support? AI now makes it possible, regardless of title or budget.
Personal HQ is the unlock.
Think of it as a personal operating system. Your second brain holds the context that actually matters: your projects, priorities, people, values, ideas, habits, taste, decision-making style, and ways of working. Your AI Chief of Staff uses that context to help you think, plan, write, decide, organize, and stay focused.
Who It's For
Leaders and operators whose ideas, projects, decisions, and priorities are scattered everywhere.
Anyone managing a lot of moving parts who wants AI to actually keep up.
What You Get
A done-for-you build.
High-touch, start to finish.
- Interview-led extraction of your context, priorities, and ways of working
- A custom second brain organized around your life and work
- Projects, people, values, ideas, habits, and taste — all captured
- An AI Chief of Staff connected to your context
- Starter workflows for how you think and work
- A guided activation call so your second brain and AI Chief of Staff are set up and working from day one
What Makes It Different
Access to files is not enough.
A model can read a folder and still miss the point. The value is teaching AI how you think, how you decide, how you evaluate, how you communicate, and how you work.
That's what Personal HQ builds.
Who builds it
I'm Chris Heller. I've spent 25 years building things people show up for: the digital side of an 80-person agency, a restaurant in SoHo, my own shows and products.
Personal HQ started as mine. I built a second brain and an AI chief of staff for myself, and it changed how I work every day. Now I build them for other people.
Every build is done by me, start to finish.
FAQ
Frequently asked questions
What is an AI chief of staff?+
An AI assistant that actually knows you: your projects, your people, your priorities, and how you like to work. Instead of explaining yourself every time, it already has the context, so it can prep your meetings, draft your emails, and keep your week organized.
Is this the same as an AI executive assistant?+
Close. Think of Personal HQ as an AI executive assistant, or executive admin, built around you. Most AI assistants are generic. This one is set up with your actual work and life.
How is this different from just using ChatGPT?+
ChatGPT picks up bits and pieces about you over time. Personal HQ is built on purpose. It's an organized second brain covering your projects, people, goals, and how you think, which you own and control. Your AI reads it, so it starts every conversation knowing what matters.
Does it work with ChatGPT or Claude?+
Yes. Claude, ChatGPT, or any AI agent. Your second brain is just files, so you can switch anytime without losing anything.
Where does my information live?+
On your computer, in your own files. Not locked inside OpenAI, Anthropic, or any other AI company.
What happens during the build?+
A 60 to 90 minute kickoff call where I pull everything out of your head. I build your second brain and set up your AI chief of staff, usually within a week. Then we do an activation call together so it's working from day one, followed by two weeks of support.
Who is this for?+
Anyone with a lot going on. Executives and founders, sure. But also parents running a household, people juggling a job and a side project, anyone who's ever thought, “I wish someone else could keep track of all this.”
Ready to Build Yours?